Alvin Zhou

Alvin Zhou

Assistant Professor

Computational ∪ Strategic

The Hubbard School

University of Minnesota

About Me

I am an Assistant Professor at the Hubbard School of Journalism and Mass Communication. Two keywords, computational social science and strategic communication (advertising, public relations, and organizations), characterize my research. Most of my work examines their intersection or falls under either of the two subfields:

  • Computational ∩ Strategic: I study public relations, advertising, and organizational ecology with computational methods.
  • Computational \ Strategic: I develop, validate, and employ computational tools to examine platform design and audience analytics.
  • Strategic \ Computational: I explore digital technologies’ implications for the practice of strategic communication.

You can find my writing in journals such as Social Media + Society, Journal of Communication, Computers in Human Behavior, Journal of Computer-Mediated Communication, and Public Relations Review. Feel free to check out my CV or my one-page Résumé, my replication materials and preprints on OSF, my review history on Publons, and my Google Scholar.

I received my Ph.D. in Communication from UPenn Annenberg. Prior to that, I obtained an MA in Statistics and Data Science from the Wharton School and an MA in Strategic Public Relations from USC Annenberg. I graduated from Tsinghua University with dual degrees in Mechanical Engineering and Journalism.